Junior CRM Execution Marketeer | Vacature

About us

Do you want to work with the best bookmaker and casino provider in the Netherlands? At BetCity, we aim to add emotion, excitement, and thrill surrounding sports events and online casino games. We aim to entertain our players through bet entertainment. To achieve this, we have collaborated with internationally renowned companies to build a platform of the highest quality. We strive for nothing less than a top position in the Dutch iGaming market and compete with recognized companies such as Toto, Unibet, Holland Casino, and other iGaming entities. To do this, we need to act faster, smarter, and more creatively. We expect nothing less from our employees. If you choose to work at BetCity, you will be part of a flat organisation where there is room to be yourself. We encourage input and value the individual qualities of our employees. Our office is within walking distance of the train station, and we reimburse all public transport expenses. Currently, we are further developing the organisation and looking for talented candidates to join our team. We are looking for talented candidates that will strengthen our online marketing team. As Junior CRM Execution Specialist you will work closely with the CRM Manager and CRM strategy specialist to continuously improve our lifecycles from registration to reactivation. You own the delivery of CRM communications and bonus for all stages of the customer lifecycle. Managing briefs from multiple stakeholders, you will build QA and execute campaigns and user Journeys across multiple touchpoints including email, SMS, inbox, and push notifications. With a keen eye for detail and expertise in reporting, you will be a proactive communicator, working with stakeholders on production progress and post-send analysis. Optimising the campaigns, together with the specialist, to make them as effective as possible. You are continuously looking for new developments to test new strategies and implement them across all our marketing channels.

This is what you like to do:

Be the expert on the CRM tools we use so you can proactively suggest enhancements to improve personalisation and automation capabilities.
Oversee the end-to-end execution of CRM campaigns; the usage of the tools, segmentation of players, setting up on- and off-site promotions and building communication flows.
Think of more efficient ways to use our tools for bonussing
Think of, Set-up, Evaluate and implement new A/B tests
Analyse and report on the results and findings in the marketing channels
Read marketing blogs and articles to stay up to date on new developments in online marketing
Optimise our campaigns every day for optimal profitability
Work cross-functionally with our data, commercial, design and compliance teams to ensure our campaigns are always up-to-date with the latest offers

This is you:

You have at least HBO level of education and thinking
You are accurate, and able to structure, organise and prioritise projects
You are flexible and are able to work in a high paced and dynamic environment
Are not shy for new challenges and work well alone as well as part of a team
Experience with automated customer life cycle flows & CRM marketing is a plus
You are solution-oriented and enjoy finding new approaches to make advertising more efficient and effective
You are analytical, curious and are able to convert complicated datasets to profitable marketing campaigns.
Native-level written Dutch and fluent in English

This is what you are looking for in a job:

Fulltime (40 hours a week)

A good salary
Room for development/growth (possibly in the form of trainings)
27 vacation days (based on fulltime)
Travel reimbursement (100% public transport reimbursement via NS Businesscard or €0.21 per kilometer).
A flat organization with non-formal work atmosphere
Friday afternoon drinks with your fun colleagues
Possibility to work from home a few days a week
Regular company events.

Job Type: full-time